Holland images

Image of Holland at home and abroad

The predominance of Holland in the Netherlands has resulted in regionalism on the part of the other provinces. This is a reaction to the perceived threat that Holland poses to the identities and local cultures of the other provinces. The other provinces have a strong, and often negative,^[9] image of Holland and the Hollanders, to whom certain qualities are ascribed within a mental geography.^[10]

Hollanders themselves, however, have a weak self-image.^[10] They take Holland's cultural dominance for granted. To them, the concepts of "Holland" and the "Netherlands" coincide. Consequently they see themselves not primarily as "Hollanders", but simply as "Dutch" (Nederlanders).^[11] This phenomenon is called "hollandocentrism".^[12]

Holland tends to be associated with a particular image. The stereotypical image of Holland is an artificial amalgam of tulips, windmills, clogs, cheese and traditional dress (klederdracht). As is the case with many stereotypes, this is far from the truth and reality of life in Holland. This can at least in part be explained by the active exploitation of these stereotypes in promotions of Holland and the Netherlands. In fact only in a few of the more traditional villages, such as Volendam and locations in the Zaan area, are the different costumes with wooden shoes still worn by some inhabitants.